India is - For You Tube
domain/Media and Entertainment+UI/Identity+team size/03
We were the creative partner of Google to provide design solutions India Is, a socialy media initiative. We provided Brand channel designs for YouTube, Interactive banners, Contests, Mobile Galleries etc.
Overview
We were the creative partner of Google to provide design solutions India Is, a socialy media initiative. We provided Brand channel designs for YouTube, Interactive banners, Contests, Mobile Galleries etc.
Please click the below thumbnail in order to view project screenshot
Overview
We are the creative partner of Google for creating You Tube brand channel designs for their clients such as Dell, Financia Bank, Coke, Huawei, VW Think Blue, T-Series etc. You Tube was hosting a competition to promote Indian culture/social change through short films/ videos. The India Is Global Challenges are a series of creative digital challenges by the Public Diplomacy Division of the Ministry of External Affairs, Government of India.
Approach
India has a million stories waiting to be told. Every person, every place and every day uncovers some.
We designed 4 to 5 custom interactive gadgets to creatively showcase these videos and also introduced a collaborative feature where viewers could view and vote on their favorite video.
Result
The India Is Global Video Challenge 2014 received a lot of attention with over 200,000 views.